Release strategy
Single, EP or album — we map timing, formats and rollout against your goals and the market window, never a template.
Service 02 — Sustainability
Release
Smart strategy and distribution. We position your music in the market while respecting your vision and building your audience for the long term.
Built to last, not to spike
A release is not a launch date, it’s a trajectory. We plan every campaign around catalogue growth and repeat listeners — not a single week of playlist adds that fades by month two. Your vision sets the direction; we handle the machinery.
Distribution done right
Delivery to every DSP with correct metadata, splits and territories, plus pre-save setup and pitching where it counts.
Audience that stays
We build for saves, follows and re-listens so each release compounds on the last instead of resetting to zero.
How it works
1
Set the goal
We agree what this release is for — growth, revenue, live demand — and pick the format and timeline that serve it.
2
Prepare and deliver
Masters, artwork, metadata and splits are checked, then distributed with lead time for pitching and pre-saves.
3
Sustain the momentum
After release we keep working the catalogue: playlisting, sync leads and content cycles that carry into the next drop.
What we protect
- Your creative direction and release pace
- Long-term audience over one-week spikes
- Clean metadata and splits from day one
- A catalogue that keeps earning
Ready to plan a release strategy that builds a real audience? Discover your release strategy.